My role at MoldingBox
Molding Box started out of a young entrepreneur’s garage. I was asked to come in just after they moved into their first small warehouse to spread the word on their services. We soon moved to a much larger warehouse which I had the opportunity to design the exterior signage, interior signage, and help out with the interior design. Yes, I was busy, but loved every minute of it.
As a start up company I took charge of creating their new website and sub-sites. Maintaining all social media extensions, links and updates. Responsible for all print collateral, billboards, and trade show booths. Also created the building custom fabricated outdoor sign and all interior graphics. Listed as an Inc 500/5000 company.
Team
The team was primarily me and some help from the IT guys when needed. You could say I had creative control over this project.
Strategy
Creating a brand for something that does not sound exciting – shipping and packaging. By gathering with the original fun-loving owners of Molding Box, we came up with a bold, in-your-face brand that was hard to forget. We also liked the shock factor in the ads and our campaigns. We planned to get Molding Box to them everyday so it will become a household name.
Planning
Meeting with the partners of Molding Box regularly, we brainstormed the next step weekly. We visited tradeshows often to spread the word and gather insights. Creating mockups, prototypes, and deliverables – This was a non-stop occurrence in a day at Molding Box.
Design and Launch
Designs for emails, magazine ads, promo pieces, and website additions was an everyday occurrence. Of course I had a second/third set of eyes to QA all of the pieces or sites that were published.
