Visual Designer. Brand & Digital Design. Creative Direction.
I’m a Visual Designer with 10+ years of experience creating thoughtful brand and digital experiences across web, product, and enterprise environments. My work blends visual storytelling, brand systems, and digital design to turn complex ideas into clear, engaging experiences.
After my role as a Principal UX Designer, I’ve intentionally refocused on the visual side of design—crafting websites, shaping branding for Soundsoil, launching writing platforms on Substack and Medium, and exploring AI-assisted design workflows. I enjoy translating ideas into visual narratives that balance creativity, clarity, and real business impact while collaborating closely with teams to bring thoughtful design to life.
Core Skills:
Visual Design • Brand & Identity • Digital & Web Design • Presentation & Storytelling • Creative Direction • Typography & Layout • Campaign Design • Figma • Adobe Creative Suite • Motion & Video Editing • HTML/CSS • Photography
Visual Design • Brand & Identity • Digital & Web Design • Presentation & Storytelling • Creative Direction • Typography & Layout • Campaign Design • Figma • Adobe Creative Suite • Motion & Video Editing • HTML/CSS • Photography
Soft Skills
Hard Skills
Marketing | Designer | Branding
I lead marketing, branding, and design for Soundsoil, creating a clean, trustworthy online shopping experience, developing product logos, and managing campaigns to grow sales and customer engagement.
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Art Director / Web Designer
I led the development of their new website and associated sub-sites and managed all social media platforms. My responsibilities also included overseeing the creation of print materials, billboards, and trade show displays. Additionally, I designed a custom-fabricated outdoor sign and all interior graphics. Molding Box has since earned recognition as an Inc. 500/5000 company.
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Principal UX Designer
With over 8 years of experience as a UX Designer at Fidelity, I had the opportunity to create and redesign several internal products for the HR and Legal departments, including the Legal Activity Manager, Legal Automated Workflow System, Talent Profiler, Comp Planner, and more—all of which are in use today.
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Web Designer
Certiport enlisted me to develop three one-page landing pages for their global student competitions with Microsoft, Adobe, and Autodesk. Built in WordPress, each site follows a template I designed, enabling Certiport’s staff to handle yearly updates easily, saving both time and costs.
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UI/UX Designer
iCORDS provided a basic framework for their platform, developed by their team. My role was to develop a strategy to enhance user-friendliness, streamline navigation for geologists and stakeholders, and establish a cohesive brand identity. I also focused on designing a clean, spacious interface that would be intuitive and require no instruction.
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