Email Marketing Specialist | Move Overseas Now
I’m an Email Marketing Specialist who loves creating emails that don’t just land in inboxes—they actually connect with people. For a few years, I’ve been helping brands guide their audiences through big decisions with clear, helpful, and engaging communication.
What makes my approach a little different is that I mix strategy with design. I build journeys that are smart and personalized, but also easy on the eyes and mobile-friendly. From welcome series to re-engagement campaigns, I focus on making every email feel like it was written for you.
For a group like Move Overseas Now, email isn’t just about promotions—it’s about support. It’s about sharing resources, building trust, and reminding people they’re not alone in such a huge life change. That’s the kind of work I get excited about.
Role | Email Marketing Specialist | Move Overseas Now
- Campaign creation and management
- Segmentation and personalization
- A/B testing and optimization
- Deliverability, compliance (CAN-SPAM, GDPR)
- Reporting/analytics (open rates, CTR, conversion, ROI)
- Tools (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)
Core Skills | Email Marketing
- ESPs: Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud
- Automation: Welcome flows, nurture, re-engagement, cart abandonment
- Analytics: A/B testing, KPI tracking (OR, CTR, conversions)
- Creative: Copywriting, mobile-first design, personalization
Core Skills | Visual Design
- Responsive design (mobile-first layouts, single-column design)
- HTML/CSS for custom email styling & bulletproof buttons
- Strong CTA design (placement, hierarchy, accessibility)
- Use of typography, color, and imagery to match brand identity
- Accessibility standards (alt text, contrast, font size)
- Eye for storytelling through visuals (hero images, icons, infographics)
Why I’m a Strong Fit – Moving Overseas Now Email Specialist
I’m excited about this role because I see email as one of the most powerful ways to build relationships with people who are making such an important life decision—moving overseas. In my previous roles at corporate and as an entrepreneur, I’ve created segmented email journeys that guided customers step-by-step through complex processes, whether it was onboarding for a service (employees at Fidelity Investments) or steering them toward a major purchase (products from Soundsoil). I increased engagement by tailoring content based on where people were in their journey, and I believe that same approach applies here by supporting people with timely, helpful communication as they research, plan, and transition to life abroad – like myself 🙂
From a technical perspective, I’m experienced with automation flows, A/B testing, and deliverability best practices, ensuring that each message reaches the right person at the right time. From a creative perspective, I love crafting subject lines and content that feel human and supportive rather than transactional, especially these days. My goal is always to blend strategy with empathy—helping people feel confident and connected as they navigate big life changes.
I’d love the opportunity to bring that mix of people-first and then data-driven strategy communication to this group of inspirational people, helping Moving Overseas Now grow engagement, build trust, and ultimately, support more people in making their dream of living abroad a reality. It's not just my goal to move overseas, I wan't to be part of helping others do the same while we still have the chance.
Example of Shopify email campaign
Example of one email flow from SoundSoil
Example of a Welcome Journey to Moving Overseas Now
Moving Overseas Now – Welcome Journey | Email Flow Example
Objective (Keep in mind these are rough ideas / would be way better thought out when the team is involved)
- Build trust and credibility from the first interaction
- Provide immediate value (resources, guidance, community support)
- Guide new subscribers toward exploring services and taking the next step
Email 1: Welcome & Connection | Immediately after sign-up
Subject Line: “Welcome to Moving Overseas Now– Your Journey Starts Here ”
- Thank them for joining
- Reassure them they’re in the right place for trusted moving-overseas guidance
- Provide a quick overview of what they can expect in future emails
- CTA: “Explore Resources” (link to guides, checklists, or blog)
Email 2: Resource Guide | Day 2–3
Subject Line: “Your Free Moving Overseas Now Starter Guide”
- Deliver real value up front (downloadable checklist, top 5 relocation tips, or visa overview)
- Position Moving Overseas Now as a supportive authority
- CTA: “Download Your Starter Guide”
Email 3: Community & Stories | Day 5–7
Subject Line: “How Others Made the Leap Abroad”
- Share short testimonials, stories, or case studies from people who successfully relocated
- Encourage joining an online group/forum for community support
CTA: “Join the Moving Overseas Now Community”
Email 4: Personalized Next Steps | Day 7–10
Subject Line: “Where Are You Headed?”
- Use a quick survey/poll to segment subscribers (e.g., destination region, timeline, family vs. solo move)
- Explain that answering will tailor future emails to their journey
- CTA: “Tell Us About Your Move”
Email 5: Services Introduction | Day 10–12
Subject Line: “We’re Here to Help Guide You Every Step of the Way”
- Introduce services offered: visa assistance, housing, moving logistics, cultural prep
- Highlight benefits (trusted partners, smoother transitions, less stress)
- CTA: “See How We Can Help You Move”
Success Metrics to Track | Depends on Email CRM
- Open Rate: measures interest in subject lines
- Click-Through Rate: shows engagement with guides, community, services
- Conversion: service inquiries, consultation bookings, or event sign-ups
- Engagement Segmentation: use responses from Email 4 to personalize future journeys
More Examples of present and past email work.
