Project
CrimeReports

My role at CrimeReports

When I joined Public Engines, the company behind CrimeReports, my responsibility was to establish a nationwide identity through advertisements, emails, videos, and an updated website.

I took the lead in designing the marketing websites for both CrimeReports and CommandCenter, and I developed the user interface for the CrimeReports iPhone app. Additionally, I served as the art director, creating a range of materials including invitations, national advertisements, icons, and HTML emails.

Team

I became part of a team of twelve developers, where I served as the primary resource for all matters related to CSS and layout. We collaborated on concepts, goals, and the limitations of the platforms we were utilizing to find effective solutions. Additionally, I assisted my colleagues in refining their implementation of my designs by providing updated code from web tools to address their design challenges. A fun fact: I was the only team member with a tan in the office.

Strategy

I developed an informative website aimed at educating the public and potential clients, such as police chiefs, on how to streamline their data in real-time. From the ideas and requirements discussed during our daily morning meetings with the development team, I created sketches, wireframes, and mock-ups to guide the design process.

Planning

Once I completed the wireframes, mockups, prototypes, and thorough quality assurance, I would hand over the HTML and CSS to the development team. I oversaw the build process and addressed any questions from the developers. During my time away from the site, I focused on generating ideas for our trade show, which involved police chiefs from all 50 states.