Project Molding Box

My role at MoldingBox

Molding Box originated in the garage of a young entrepreneur. Shortly after their transition to a small warehouse, I was brought on board to promote their services.

As the company expanded to a larger warehouse, I had the privilege of designing both the exterior and interior signage, as well as contributing to the overall interior design. Although my schedule was demanding, I thoroughly enjoyed the experience.

In my role at this startup, I took the lead in developing their new website and associated sub-sites. I was responsible for managing all social media platforms, ensuring links and updates were current. Additionally, I oversaw the creation of all print materials, billboards, and trade show displays. I also designed a custom-fabricated outdoor sign and all interior graphics. Molding Box has since been recognized as an Inc. 500/5000 company.

Team

The team consisted mainly of myself, three owners, and occasional assistance from the IT specialist as required. I had significant creative control over this project, which I thoroughly enjoyed.

Strategy

Developing a brand for an industry that may not initially seem thrilling—logistics, shipping, and packaging—was an exciting challenge. Collaborating with the original, spirited owners of Molding Box, we crafted a bold and memorable brand identity. We embraced a shock factor in our advertisements and campaigns, aiming to make Molding Box a name that resonates with consumers daily, ultimately establishing it as a household name.

Design and Launch

Creating designs for emails, magazine advertisements, promotional materials, and website updates was a daily task. As the sole designer, photographer, and web designer, I relied on additional team members to provide quality assurance for all published collateral and websites.