Molding Box
I JOINED THE TEAM AS THEIR SENIOR ART DIRECTOR AND HELPED THEM GROW TO A FORTUNE 500 COMPANY.
In my role at this startup, I led the development of their new website and associated sub-sites. I managed all social media platforms. My responsibilities also included overseeing the creation of print materials, billboards, and trade show displays. Additionally, I designed a custom-fabricated outdoor sign and all interior graphics. Molding Box has since earned recognition as an Inc. 500/5000 company and Best of Reward in the State of Utah for Logistics.
The Team
The team consisted mainly of myself, three owners (management), and occasional assistance from the IT specialist as required. I had significant creative control over this project, which I thoroughly enjoyed.
Strategy
Developing a brand for an industry that may not initially seem thrilling—logistics, shipping, and packaging—was an exciting challenge. Collaborating with the original, spirited owners of Molding Box, we crafted a bold and memorable brand identity. We embraced a shock factor in our advertisements and campaigns, aiming to make Molding Box a name that resonates with consumers daily, ultimately establishing it as a household name.
Planning
Designing emails, magazine advertisements, promotional materials, and website updates was part of my daily routine. As the sole designer, photographer, and web developer, I collaborated with team members to ensure quality assurance for all published collateral and websites.
Design and Launch
This was a regular part of the company’s workflow. Daily tasks included sending emails, launching advertisements, and securing approval for website banners, among other responsibilities. The fast-paced environment of this dynamic young company kept the design and approval processes constantly moving—there was never a dull moment, and the days flew by.
Website Overhaul / Redesign
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Ads and Billboards
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Interior Design Graphics
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Promotional
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Invitations
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