Molding Box
Art Director / Web Designer
In my role at this startup, I led the development of their new website and associated sub-sites. I managed all social media platforms, ensuring updates and links were always current. My responsibilities also included overseeing the creation of print materials, billboards, and trade show displays. Additionally, I designed a custom-fabricated outdoor sign and all interior graphics. Molding Box has since earned recognition as an Inc. 500/5000 company.
The Team
The team consisted mainly of myself, three owners, and occasional assistance from the IT specialist as required. I had significant creative control over this project, which I thoroughly enjoyed.
Strategy
Developing a brand for an industry that may not initially seem thrilling - "logistics, shipping, and packaging", was an exciting challenge. Collaborating with the original, spirited owners of Molding Box, we crafted a bold and memorable brand identity. We embraced a shock factor in our advertisements and campaigns, aiming to make Molding Box a name that resonates with consumers daily, ultimately establishing it as a household name.
Planning
Designing emails, magazine advertisements, promotional materials, and website updates was part of my daily routine. As the sole designer, photographer, and web developer, I collaborated with team members to ensure quality assurance for all published collateral and websites.
Design and Launch
This was a regular part of the company’s workflow. Daily tasks included sending emails, launching advertisements, and securing approval for website banners, among other responsibilities. The fast-paced environment of this dynamic young company kept the design and approval processes constantly moving—there was never a dull moment, and the days flew by.
Website Overhaul
The website underwent a full redesign, becoming fully responsive with improved SEO, while incorporating affiliate names and logos to strengthen credibility and visibility.
Ads & Billboards
An example of magazine ads, large format stadium ads, and billboards.
Invitations and Promotional
An example of trade show invitations, bobblehead promotional items for our sponsorship of a Professional Major League Soccer team - Real Salt Lake, and other promo items.
